United Media, the leading media company in Southeast Europe, has signed a multi-year contract with the Primeira Liga on the exclusive rights to broadcast the matches of the Portuguese football championship on the Sport Klub channels in Serbia, Croatia, Slovenia, BiH, Montenegro and North Macedonia.

The Sport Klub audience will thus have the opportunity during the 34 weeks of the season to watch live every weekend the always interesting battles of the leading local teams for the national champion's title. This is the competition, which raised Cristiano Ronaldo and in which every season the fight for the prestigious trophy is led by Porto, Benfica and Sporting along with the always stable and attractive Braga, Vitoria Guimarães, Boavista and others.

The Primeira Liga is one of the most attractive football competitions in Europe whose teams have won the title of European champion a total of four times (Benfica and Porto twice each) and two Europa Leagues (both Porto). In the new season, Serbia will have four representatives – Marko Grujić in Porto, Mihailo Ristic from Benfica, Mirko Topić from Familisao and Nikola Bursać from Vizela. Croatia will have 5 players: Toni Borevković Gimaraes, Petar Musa Benfika, Nino Galović Aruka, Renato Pantalon Rio Ave and Fabijan Buntić Vizela. For now, BiH and Slovenia will have one representative each – Nermin Zolotić in Kasa Pia and the Slovenian Robert Boženik in Boavista.

'We're very happy to allow our viewers to follow the action in the Primeira Liga again starting from this week. This is a top quality competition with the well-known rivalry among Porto, Benfica and Sporting. It is one of the few leagues on this planet that has as many as 6 major world derbies per season. I am positive that week after week we'll be able to offer a lot of excitement and quality football from a country that traditionally has a huge passion for football. We will enjoy the presence of David Neres, Orkun Kökçü, João Maria (Benfica), Diogo Costa, Evanilson, Pepe, Joao Maria again, Mehdi Taremin, Fran Navarro (Porto), Marcus Edwards, Trinkao (Sporting), Al Musratia, Ricardo Horta (Braga)', said Sport Klub CEO Nemanja Simeunović.

Over the last couple of months, United Media has sealed numerous exclusive contracts for new competitions that will be broadcast on Sport Klub such as the new seasons of the Euroleague and Eurocup, Endesa League, handball Bundesliga.

United Media is part of United Group and a leading media company in Southeast Europe, which operates in 8 countries. With 4200 employees, United Media produces more than 40.000 hours of original content each year that is distributed by leading international operators to a market of over 40 million people. The company has 55 TV channels in its portfolio, 7 are with national coverage and also owns a successful digital portfolio of 30 portals as well as 6 newspapers and 5 radio stations. The company also offers a unique advertising service by the sale of advertising slots and precise targeting based on the target groups of selected channels.