MediaHub has made a strategic move in bolstering its leadership team with the appointment of Arzu Zeynep Demirtas as the new Marketing and Operations Manager. This appointment signals a strategic alignment for MediaHub, as the company prepares to reveal its debut series, Alaca, during MIPCOM this year, concentrating efforts on its original productions, while maintaining a strong distribution network. This internal hire follows a series of successful distribution deals MediaHub has recently closed with ABS-CBN, Omava LLC, and Corich Group which created a surge in the need for a dedicated marketing and operations force.

Previously holding a sales position in the company, Arzu Zeynep Demirtaş has been one of the company's earlier hires and has cultivated a vast understanding of the company’s approach and vision regarding its plans of expansion and the demands of the industry during her time with MediaHub. Before joining the company Demirtaş held various positions in film production and comes from a background of literature and copywriting.

Kerim Emrah Turna, Executive Director of MediaHub, expressed his enthusiasm for the company's evolution, stating: "The recent structural change reflects our unwavering commitment to staying ahead of the curve and providing unparalleled services to our clients. It is not just a change in roles, but a steadfast commitment to evolving horizons and achieving greater summits of excellence."