IAB Croatia is a collective representative and ambassador of the interactive marketing industry and the large global organization IAB Global Network in Croatia, which represents a unique and fast-growing community of participants in the country's digital market. It brings together advertisers, marketing communication agencies, media, ad-tech companies, publishers, professional associations and all those who are interested in the progress of the digital industry, which currently includes as many as 92 member companies, among which are some of the key researchers on the local market.

Digital industry researchers including IAB Croatia members - AGB Nielsen Audience Measurement Croatia, Ipsos Croatia and Valicon Croatia - have specialized questions and topics related to their line of work, which is why the Research Hub of IAB Croatia was founded together with them. 'Given the rapid development of the market, thorough education and continuous work on raising the quality are key for all market players, so I'm very much looking forward to productive talks and setting new standards', said Ante Šalinović from Ipsos Croatia.

This is a great opportunity that will provide Croatian researchers with room for improvement and discussion on relevant subjects and progress on the market. Topics and future projects, which are inherent in the key issues of the industry, will be defined at the initiative of the hub members.

'IAB has a motivational momentum that drives it forward and with its inclusive approach, it brings together very diverse experts, thus creating a fertile ground for innovation and improvement. The Research Hub initiative is also on that track. I have huge respect for my colleagues Anta and Kristijan and I'm looking forward to a great exchange of ideas and knowledge. I believe that the hub could provide added value in the field of education, insight into international tools, proposals for new solutions for the local market, questioning the existing standards and in-depth analyzes of key issues of the industry', said Alida Žorž Miketek, Managing Director of AGB Nielsen Audience Measurement Croatia.

'I am extremely honored that Valicon Croatia will be part of the research hub with its fellow researchers. Together, we will build the value and growth of the digital industry in Croatia and the region by providing an in-depth look into user insights and market education as well as specific topics related to growth, sharing experience and the implementation of joint projects with a focus on the consumers,' said Kristijan Gregorić, Managing Director of Valicon Croatia.

Along with the newly founded Research Hub, within IAB Croatia have are also been established working groups dedicated to various key issues of the local digital industry; for native advertising; DOOH advertising; attention in digital marketing; (self) regulation; third-party cookies and all members of IAB Croatia, in addition to being able to join working groups, are always welcome to send in their suggestions and initiatives.