Israeli-based global studio Sipur and Ukraine’s Heroes Formats, a division of award-winning international production company United Heroes Group, have united for the new cooking competition series, SUPERmarketCHEF.

Zipi Rozenblum, Head of Unscripted Formats for Sipur, and Pavel Cherepin, Co-Founder of Heroes Formats, also announced the project from the two war-torn nations will serve as the first series under a new, non-scripted co-development and co-production pact between Sipur and Heroes.

The partnership will focus on the joint creation of a lineup of high-potential shows for the worldwide market from development teams well versed in reality and light, live-action unscripted productions.

Produced on a scale equivalent to major American network food competition series, the fast-paced SupermarketChef celebrates delicious and simple meals prepared by the best home cooks from diverse cultures. Recruited at neighborhood supermarkets, unsuspecting shoppers must suddenly audition to become a national culinary star. The standout chef chosen is whisked away from each location to compete on a supermarket soundstage, where they must craft familiar, delectable dishes at affordable prices. If viewers and, ultimately, professional judges find their meals tantalizing, they will go on to vie for the title of Supermarket Chef and win a grand prize.

United Heroes Group is presenting the format to potential buyers at this week’s MIPCOM on behalf of Sipur, which is unable to attend the international TV market in the wake of the war underway in Israel following the Oct. 7 Hamas massacres.

Rozenblum said: “This partnership between Sipur and Heroes stems from our mutual love of this project, respect for each other and our complementary creative abilities, as well as our successful track records in this space. And, sadly, the common bond we now share by seeing our two nations torn apart by the brutality of evil forces.”

Cherepin added, “Out of these dire circumstances we hope to bring some much-needed light to the world with SupermarketChef. It is so entertaining, addictive and fun, and hits on a universal theme that cuts across all cultures: our stomachs and shared desire for delicious, home-cooked, economical food served by the best chefs in the world – everyday home cooks.”