Banijay today confirms new leadership for its Warsaw-based outfit, Endemol Shine Poland, appointing Małgorzata (Gosia) Perkowska-Czaja as Managing Director. A leading local executive, she will be tasked with evolving the business’ slate, diversifying its offering to identify new revenue streams, and strengthening and innovating its commercial strategy to futureproof and bolster growth. In line with the hire, the label will now fall under the Banijay Germany group umbrella, with the role reporting to Endemol Shine Germany’s MD, Fabian Tobias.

Endemol Shine Poland alumni Perkowska-Czaja joins from Rochstar, where she has spent a year as MD, responsible for devising and executing the label’s market and sales strategies to ensure a broadening of its client base. She also led on deal negotiations, format and film development, as well as commercial diversification and expansion. Previously, she spent seven years at Endemol Shine Poland, leaving as director of non-scripted sales. Here she oversaw the company’s slate of hit entertainment formats and super brand executions including MasterChef and its spin-offs and Big Brother for TVN; All Together Now and Family Food Fight for Polsat; The Wall (and international hub) and Don’t Forget the Lyrics! for TVP; and Fort Boyard for Viaplay, as well as branded content and commercial deals for a number of its titles.

Marco Bassetti, Chief Executive Officer, Banijay, commented: “A formidable leader, Gosia joins Endemol Shine Poland with an impressive track record in the local and international content space. With a breadth of experience spanning production and commercial strategy, complimentary values, and familiarity with Banijay and the company’s local team, she is very well-equipped to fulfil our ambitions in the Polish market, and I am sure under her stewardship we will see the label and its slate thrive.”

Małgorzata Perkowska-Czaja, commented: “Endemol Shine Poland has built a reputation for high-quality entertainment, and re-joining the business as MD, I am looking forward to exploring new opportunities to diversify the slate and build on its performance in all genres. While the market is challenging right now, I have no doubt that via innovation and creativity, we can capitalize on new technologies and avenues for growth, cementing the company as the region’s number one and go-to for clients.”

In addition to her most recent roles, Perkowska-Czaja served for seven years as Head of Development and Sales, and producer for Golden Media/Mastiff Media Poland, having spent between 2004 and 2008 as production manager at Endemol Poland/Endemol Netherland – her first stint at the company. A varied career spanning leading global brands, she has also held a number of freelance positions, as well as posts for Reuters, VRT, CNBC and TVP. In addition to her professional credentials, she occasionally lectures at the National Film School in Łódź.

The news follows Ryszard Sibilski’s decision to step down from the business.