Ukrainian OTT provider Sweet.TV has announced the launch of its new venture called OTT Franchise.

OTT Franchise, short for Over-the-Top Franchise, is a comprehensive business model that offers a ready-made solution for individuals and businesses aiming to venture into the dynamic world of streaming services. This innovative framework combines advanced technology, content acquisition strategies, and operational support, providing partners an instant pathway into the booming OTT market, the company's CEO Mykhailo Khyzhniak said in a release.

The key features of OTT Franchise, according to Sweet.TV, include: Swift Deployment: The OTT franchise model ensures a rapid launch, enabling partners to establish their streaming service quickly; Holistic Business Support: Partners receive comprehensive assistance ranging from technological infrastructure setup to content management and marketing strategies; Scalability and Flexibility: The franchise model adapts seamlessly to various markets, allowing for expansion and customization as per regional preferences; and Monetization Tools: Equipped with diverse monetization avenues, partners can maximize revenue streams through advertising, subscriptions, or other innovative models.