BBC Studios announced today the appointment of Bartosz Witak as the General Manager for the Central and Eastern Europe (CEE) region. With a mandate to oversee and manage the P&L, Bartosz brings over two decades of invaluable experience to drive growth and innovation in this dynamic market.

As the newly appointed GM, Bartosz Witak is set to leverage his extensive industry knowledge to explore new opportunities across all lines of BBC Studios business - branded services, content sales and digital. His focus on developing strategic partnerships across the broader CEE region aligns with BBC Studios' vision for expansion and diversification.

Bartosz’s impressive career includes a pivotal role as the Senior Vice President and Managing Director for Central, Eastern, and Southern Europe and Israel during his sixteen-year tenure at ViacomCBS. Leading great teams of experts across multiple offices, including Warsaw, Budapest, Prague, Tel Aviv, and London, he played a key role in the company’s remarkable success, contributing to consistent year-over-year revenue growth.

Following his impactful time at ViacomCBS, Bartosz transitioned into the role of Senior Business Adviser, providing valuable insights and strategic direction to international companies and investors in the media industry over the last four years. His focus on identifying growth opportunities and optimizing operations has further solidified his reputation as a respected industry executive.

Commenting on his new role Bartosz said: “It is an honor to be entrusted with such a significant role. BBC Studios has an exceptional reputation and its commitment to producing and delivering high-quality content that resonates with audiences worldwide. I am excited about the prospect of joining an exceptional team, pooling our collective strengths to not only build upon the existing foundation but also to propel our global presence to new heights”.

Arran Tindall, Chief Commercial Officer, EVP, EMEA Key Markets said, “Bartosz is a seasoned media business executive with a track record reflecting his commitment to fostering strong strategic partnerships and driving business success in international markets. I’m confident his appointment will be vital to further expansion of our business across CEE in the years ahead.”

Bartosz will be based in Warsaw and will report into Arran Tindall, Chief Commercial Officer, EVP, EMEA Key Markets. His responsibilities do not include format sales which continue to be the responsibility of André Renaud, SVP Global Format Sales.