Elena Dimova has been appointed as the HR Director of United Media effective March 1, 2024.

Elena brings a wealth of experience and expertise to the role, having worked in the field of human resources for almost twenty years. Prior to joining United Media, she worked in-house HR roles in the finance and banking industry, FMCG (food production), heavy industry (metallurgy), and fintech (IT).

Her wide experience includes recruiting and executive search, employee engagement, employment surveys and research, and performance management.

Elena’s new responsibility will be to lead the strategic direction of the HR unit, working closely with United Media’s top management and subsidiary firms. Her goal is to ensure the implementation of effective people strategies that match the company’s strategic and operational objectives.

“I am delighted to welcome Elena as our company’s HR Director. Her extensive expertise and experience in people and organizational development will help us enhance our position, fulfill our ambitious growth targets, and build the company of the future”, said Aleksandra Subotić, CEO of United Media.

“I am thrilled to be joining the talented team at United Media and playing a part in its continued success through shaping a people strategy to support future growth while at the same time creating a great place to work where our people can achieve their full potential”, stated Elena.