For more than two decades, Google has partnered with journalists and news publishers in support of a healthy, independent and diverse news ecosystem. Google has also been dedicated to helping publishers in the Baltics and across the region find additional ways to connect with people and engage readers online.

The launch of Google News Showcase, the curated online news experience and licensing program, in Estonia, Latvia and Lithuania is supported by 15min, Kas Vyksta, LA/TV24 Group, Latvijas Televīzija (LTV), Lietuvos Nacionalinis Radijas ir Televizija (LRT), Naujienų centras, Naujosios medijos grupe, Ohtuleht, Postimees and TVnet Grupa.

Participating publishers in Estonia, Latvia and Lithuania will create News Showcase panels, which provide more ways for readers to engage with the news and direct them to full articles on news publications’ websites. This enables publishers to deepen their relationships with readers and gives them more direct control of presentation and branding. News Showcase panels from Google's partners in the Baltic nations have begun rolling out on Google News on Android, iOS and the web, and in Discover on iOS and Android.

Several of the News Showcase publishers in the Baltics have elected to add a feature where Google pays for readers’ access to a limited amount of their paywalled content. This provides readers access to more of a publication’s articles than they would otherwise be able to see, encouraging readers to learn more about the publication — and potentially subscribe.