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ITV Studios announces new CEE deals for The Chase at NATPE Budapest
 25 Jun 2024
ITV Studios' award-winning quiz show The Chase is set to expand its European footprint with new local versions licensed in Slovenia for POP TV and Romania for PRO TV.

Following its debut in Bulgaria and Slovakia in 2022, the format continues with versions in the Czech Republic, Croatia, Serbia and more. The Chase is in 21 territories to date, ITV Studios said.

Additionally, the popular spin-off Beat the Chasers is making its way to Southern Europe, with new adaptations set to premiere in Greece on Mega and in Cyprus on Alpha TV Cyprus, bringing the total number of territories for this format to ten. These new versions are slated to launch in Fall 2024.

Ruth Berry, MD, Global Partnerships, ITV Studios said: “We’re thrilled to announce the expansion of The Chase and its spin-off Beat The Chasers into new markets, showcasing the strength and scalability of ITV Studios’ extensive format catalog. The success of this hit format in the Czech Republic has spurred demand across the Central and Eastern European region, leading to new commissions in Romania, Slovakia, Bulgaria, Slovenia, Greece, and Cyprus.”

The Chase has also become a beloved game show in Greece, the first season of the Greek version averaged 423k viewers and a 13.6% share, more than doubling Mega Channel’s slot average. By its third season, the viewership rating climbed to 16.2% on Mega. The show has also become a digital sensation, reaching 7.5 million people across Mega's social media platforms, including Instagram, TikTok, Facebook, X, and Threads.

In Croatia the first season of Beat the Chasers successfully launched on HTV1 last year, which led to a second season commission and an award for Best TV Show of the Year at the prestigious media award show Večernjakova ruža (Evening Rose) this year.
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