NATPE and CEETV are proud to announce the winner of the eighth edition of PITCH & PLAY LIVE! whose final took place on June 25 at NATPE Budapest.

This year’s winner is CELEBRITY TEACHER (Siyah Sekiz Medya, Turkey), a factual educational show fin which celebrities spend a day teaching three kids the skills of their profession.

Following the pitches of the three finalists, including also LOVE ALWAYS WINS (Reality24, Estonia) and CHEF TALENT (Soul&Pepper, Bulgaria), the jury consisting of AVI ARMOZA, CEO Armoza Formats; BEN PACKWOOD, VP Sales CEE at All3Media International, and NICK CHRISTOFOROU, CCO Antenna Group, took a unanimous decision in favor of the format developed by the independent Turkish producer.