Duo Media Networks CEO Jüri Pihel has now confirmed that Kanal 2's hit quiz format 15 Questions will be adapted in Latvia.

15 Questions was a finalist in the PITCH & PLAY LIVE! format competition, organized by CEETV and NATPE Budapest last year. This year, CEETV named the show among the CEE Breakout Hits of the 2023/24 season due to its exceptional success in Estonia.

'15 Questions is very important for us and the good news is that this format will arrive in Latvia from September. We have sold the format for the first time abroad and about 5 more countries are currently considering the possibility of buying it, which is phenomenal!' - Pihel commented.

CEETV can reveal that the rights to 15 Questions were picked up by Latvian commercial broadcaster 360TV which will premiere the show on September 2. The quiz locally titled 15 Jautājumi will be aired in the daily 19.30 slot. Shooting for the initial order of 60 episodes has now started. Every workday two contestants will compete to win the prize of 150 euros. Magnus Eriņš will host the show.

"I expect to experience various emotions and lessons during the games, which will help me better understand people and how they think I am sure that the players will inspire me with their perseverance and ability to react in tricky situations. Seeing them overcome obstacles and go towards their goal is truly exciting. This is a challenge that gives me not only joy, but also an opportunity to prove myself, inspire others and become a part of something that I have dreamed of for years,” Eriņš commented.

In the strategic memory quiz 15 Questions, players can skillfully exploit their own strengths as well as the weaknesses of their opponents. What makes this game special is that the contestants never have to worry about not knowing the answer to any question, as the system of clues eliminates that possibility.

15 Questions is distributed internationally by TVBIZZ, excluding the Baltic region.