MediaKind, the global change leader in media technology services and solutions, announces a successful partnership with Makedonski Telekom, part of the Deutsche Telekom Group, launching MagentaTV, the next generation of digital TV services. Powered by MediaKind’s highly scalable and reliable MediaFirst Cloud TV platform, the innovative MagentaTV service is redefining the television experience in North Macedonia, offering customers an advanced, personalized viewing experience.

The collaboration between MediaKind and Makedonski Telekom highlights their combined strength in designing and implementing a service that aligns with changing consumer habits. In addition to MediaFirst, MediaKind’s deployment includes its Video Storage and Processing Platform (VSPP) and Content Management System (CMS), which are delivered in a SaaS model. This approach enables MKT to rapidly roll out MagentaTV with minimal investment while effectively utilizing its existing infrastructure. Furthermore, the partnership enhances operational efficiency and allows Makedonski Telekom to develop customized user interfaces and integrate third-party components, such as recommendation engines and analytics, creating new content monetization opportunities to innovate and grow its service through stream manipulation.

“MagentaTV is a pivotal evolution in television that addresses the new digital era and the changing interests of our customers, said Emilija Andonovska, Chief Commercial Officer B2C at Makedonski Telekom. “

As pioneers of interactive television on the market, we’ve consistently innovated by introducing new features that have revolutionized the traditional TV viewing experience. With MediaKind’s collaboration, we have ensured MagentaTV is much more than a new upgrade; it is a completely new platform that provides access to numerous applications and allows viewers to watch content wherever, whenever, and on whichever device they choose.”

MagentaTV is accessible on all devices, including traditional TV sets, smartphones, tablets, and laptops, delivering a high-quality user experience that viewers can enjoy anytime and anywhere. With the integration of the AndroidTV platform and pre-installed applications, MKT has positioned itself as a leading content aggregator in the evolving TV ecosystem, offering users seamless access to a wide range of applications and services.

“The successful implementation of MagentaTV demonstrates our commitment to creating a win-win scenario for users, operators, and MediaKind, setting a new standard for digital television services in North Macedonia,” said Ashish Patel, President, Operator Platforms, MediaKind. “This collaboration demonstrates our ability to support diverse operations, from large-scale deployments to niche markets, with the same level of quality and performance. By integrating our solutions, including MediaFirst, VSPP, and CMS within a SaaS model, we empower Makedonski Telekom to deliver an advanced OTT streaming platform that combines the latest generation user interface and a high- quality service for MagentaTV viewers.”