S4C, production company Ceidiog Content together with UK-based sales house Videoplugger announced that kids live-action series season one BEX and season two BEXtra has been picked up in a deal with public broadcaster Česká Televize (Czech Television).

Two series of the ground-breaking drama, Bex and BEXtra, which were first shown on S4C have been snapped up by the public service broadcaster. The live action show was devised and made by Nia Ceidiog’s award-winning production company, Ceidiog Content, which specializes in making TV shows for children.

The deal was brokered by UK-based sales house Videoplugger which has a strong track record in selling programs in minority languages to international broadcasters.

Nia Ceidiog, Producer and Writer, said: "The Bex and BEXtra programs were challenging to make as we were looking at the myriad of difficulties which youngsters face. The first series was prepared during the Covid-19 pandemic in 2020 and filming took place the following year when there were still restrictions in force. We had psychologists and other experts working with us throughout the making of Bex and BEXtra advising us about the issues portrayed in the programs. The episodes are challenging but realistic and the conditions portrayed are serious but Bex and Pryderi bring hope to the children. We're delighted the two series have been picked up by the Czech broadcaster. Hopefully the audience in the Czech Republic will enjoy and appreciate the programs and that they will be of some help for those who are themselves experiencing problems and difficulties in their lives."

Sioned Geraint, S4C's Commissioner for Children and Learners, said: "Bex and BEXtra are truly ground-breaking in the way they deal with children's mental health, and have opened the door for family discussion about mental health, which is such an important thing. “In many ways these themes are universal and I’m delighted that both series have been picked up by Česká Televise and I feel sure they will be equally effective in getting these important messages across in a way that is both entertaining and informative.”

Ebba Eriksson, Creative Director Videoplugger, said: “This series touches on such an important topic as mental health for kids and teens, it gives hands on advice and will surely captivate young audiences anywhere. We are so happy to have worked on getting Bex and BEXtra to a broader audience. Being a mother of teenagers myself I am aware of the challenges with young

people's mental health.”