The Estonian quiz format 15 Questions has turned into a hit in Latvia following its premiere in early September. Fresh ratings show that 360TV's growth in the 19.30 slot is over 100%, while the show boosts the performance of the channel for the ensuing main primetime offer.

So far, the Latvian version of 15 Questions has averaged 0.82% rating and 3.4% share versus the channel's average of 0.23% rating and 2.4% market share.

Out of 32 days, 15 Questions was the most watched show on 360TV on 13 days and ranked second on 13 days more. Since early September, the 19.30-20.10 slot where 15 Questions air sees the highest audience peak throughout the day on 360TV.

At the same time, 15 Questions remains the leader in its slot in Estonia with its second season and regularly ranks among the Top 3 shows of the week of Kanal 2.