Global Agency yesterday opened the red curtain and launched their "Top Secret Project" Celebrity Dreams exclusively to top buyers and media in St. Tropez a day before the official market launch of the show at MIPCOM.

The guests were taken by boat from Cannes and arrived at the special event which included a screening session, followed by lunch and party with "Lady Gaga". The project attracted great interest from the clients and the media, as the company revealed.

The innovative show Celebrity Dreams aims to transform the way we view famous people, revealing them in a new and inspirational light. It is a show that reminds us we are all chasing a dream and makes us wonder what dreams are still to be fulfilled. Each episode begins at the star’s home with the story of their journey to fame before revealing their hidden fantasy; whether they long to be an actor, singer or artist, or meet someone influential from their past. It could be a star singer busking on the street or a celebrity suddenly revealing their identity at a wedding of someone who admires them. They may find a mentor from childhood or somebody else who has been important in their life; they may meet their lookalikes or create a charity organization. Celebrity Dreams takes viewers on a moving journey of discovery, leading us to a fascinating new understanding of well-known people just as it changes the way they view themselves.

Izzet Pinto, Founder & CEO of Global Agency, said: “The show itself carries a title that encapsulates the entire concept, narrative and vision behind it. Because of the importance and impact of the title in conveying this message, we have chosen to keep it confidential until the launch. Our roll-out strategy for this brand-new format is centered around a tailor-made event designed to showcase the show in an exclusive and engaging way. We invited 100 of our top buyers from 45 different countries to St. Tropez, to give them an intimate first look at the show.

This format aligns perfectly with Global Agency's vision of delivering entertainment that resonates on a global scale. This has even bigger universal appeal; it suits the audiences of every country. This format embodies Global Agency's commitment to bringing innovative and universally appealing entertainment to the market, ensuring it meets the diverse tastes and preferences of audiences worldwide."

During the event, he announced that the format has been picked up for the US by Propagate.