United Media is thrilled to announce outstanding ratings and exceptional viewership growth across its leading television networks throughout Southeast Europe this fall. With fresh content, iconic returning series, and record-breaking social engagement, United Media solidifies its position as the top media company in Serbia, Croatia, Bulgaria, Bosnia and Herzegovina, and Montenegro.

Nova TV Bulgaria achieved an impressive feat, dominating every one of the first ten primetime slots of the autumn season. The debut of new season of reality show Desafio captured over 50% of the 18-59 demographic, making it the leading program across all channels. The music show I Can See Your Voice also captured audiences with a 30% viewership share, drawing in viewers with high-profile guest star Veselin Marinov. Digital engagement has surged, with Desafio reaching nearly 17 million views across Facebook, TikTok, and Instagram in its first ten days, while Big Brother attracted almost 5 million online views ahead of its on-air launch on October 8.

Nova TV Croatia saw record numbers with hit drama Best Men claiming a 30% share in its time slot and remaining Croatia’s most-watched series. The new drama In Good and Bad quickly gained a loyal audience, holding a 29% share among primetime viewers. On the reality front, the eleventh season of Got Talent debuted with 11% rating and a commanding 35% share, making it Croatia's most-watched entertainment show. Meanwhile, MasterChef maintained a strong 32% share, adding to Nova TV’s 28% share in primetime and 23% share across the full day.

TV Nova in Serbia kicked off the fall season with its well-known program lineup, enriched by quiz show Joker. Along with the new seasons of its signature shows, this has positioned TV Nova as the most-watched cable channel in the country.

The channel expanded its viewer base with the third season of IDJShow, whose popularity continues to soar online, attracting almost 2 million YouTube views in September alone and over 47-million reach on social media. The channel's official Facebook profile recorded a reach increase of 50% compared to September last year; TikTok had 5 million views and Instagram 1.3 million reach.

Nova BH achieved strong ratings this autumn, driven by top programs such as MasterChef, talent show Grand Stars and TV series Golden Boy. With an expanding multi-genre line-up, Nova BH continues to capture audiences across Bosnia and Herzegovina. Engaging formats and popular local adaptations help Nova BH maintain its influence as a top entertainment and information source in the country.

Vijesti TV in Montenegro secured a 16% average share this fall, with new formats that continue to resonate with local audiences. News programs like Boje Jutra, with a 23% share, and Vijesti u pola sedam, with a 32% share, further reinforce Vijesti TV’s reputation as Montenegro’s leading news provider. Established programs such as Reflektor maintain strong viewership, with a 15% share, while the political talkshow načisto sa Petrom Komnenićem garnered 17.5% share.

As N1 celebrates its 10th anniversary this fall, the platform continues to expand its influence month by month, steadily attracting a growing number of viewers. With its comprehensive coverage of key national and global events, N1 has become the first choice for viewers across all countries it operates in whenever important news breaks. The anniversary was marked at the largest regional media festival in Rovinj. During the panel, news directors from all four N1 centers, along with prominent CNN journalist Melissa Bell, discussed the importance of news channels in the era of populism and the fight against disinformation.