Global Agency announced today that its brand-new format Celebrity Dreams has been acquired by Zucchero Media, one of the strongest TV production companies in Romania, after the show was picked up by Propagate in the US.

Global Agency, launched Celebrity Dreams on October 20 during MIPCOM in St. Tropez. At the event, with the concept of ‘White Launch’, the project attracted great interest from the clients and the media. During the launch the first sales of the format were made to the US Market. It is planned to go on air in 2025.

Global Agency's CEO Izzet Pinto shared his enthusiasm: "Celebrity Dreams” is a format that will capture global attention. It fits seamlessly with Global Agency’s mission to deliver globally resonant entertainment. It has a broad universal appeal that speaks to audiences in every region. This format exemplifies Global Agency’s dedication to introducing fresh and universally engaging content to the market, designed to satisfy the wide-ranging tastes and preferences of viewers around the world."

“Zucchero is one of the best production companies in Romania. We have known each other since the first days of Global Agency in 2006. They have produced so many big shows, and for us Zucchero is the best partner to produce this show, because “Celebrity Dreams” needs great expertise on reality production, Zucchero will be the best solution for this show,” Pinto added

Bogdan Nicolescu, Artistic Director and Partner, Zucchero Media, commented: “It is a pleasure for us to work with Global Agency in developing their new format - Celebrity Dreams. We know the company since the beginning and it’s one of the most powerful in the market. We believe so much in the program and we hope to be the first in the world to broadcast.”

Global Agency describes Celebrity Dreams as an inspiring and moving show that taps into our fascination with the famous and takes us behind their celebrated image to see them in a new light as they make a long-cherished fantasy come true. The format takes viewers on an emotional and inspirational journey as they witness celebrities realizing their most cherished dreams.