The second day of NEM Zagreb 2024 delivered a diverse program, with one of the event's central discussions focusing on the critical role of public service media (PSM). The panel Public Service Media: A Fight Worth Fighting For brought together distinguished experts to explore the pressing challenges and opportunities facing PSM in today's dynamic media and societal landscape.

The panel featured Noel Curran, Director General, European Broadcasting Union (EBU), Nina Obuljen Koržinek, Minister of Culture and Media of the Republic of Croatia; Natalija Gorščak, President of the Management Board, RTV Slovenia and Robert Šveb, General Director, Croatian Radiotelevision.

With demand for strong public service media being at its all-time high, the speakers discussed what kind of transformation does that demand from PSM.

Noel Curran, Director General, European Broadcasting Union (EBU): “There is a lot of political pressure—let’s be upfront about it—particularly in some countries where certain politicians and political parties aim to gain greater control over public service media. They are becoming much more direct in how they exert that control. Funding issues often accompany this type of pressure because funding is frequently used as leverage: “You do this, or you don’t get your funding.”

Additionally, there is significant competition from major platforms that dominate in terms of commercial income, reach, and power. Public service media (PSM), however, remains the most trusted media source—in 90% of countries, PSM is rated number one. We invest €21 billion annually in European content and operate 248 separate channels on TV, radio, and online for minorities—something no one else does. Yes, I worry about the pressures, but there is still so much being provided that is worth fighting for, especially now, as we witness the growing polarization of the world.”

Amid growing demand for strong and reliable public service media, the discussion delved into their evolving role in an era marked by political instability, misinformation, social inequality, climate change, and war. The panelists tackled the question: Is public service media essential in today’s turbulent landscape, and how can it continue to fulfill its mission in the face of growing challenges?

“It must be emphasized that there is a strong need for the public to understand the value of PSM and for them to truly believe that we are those they can always turn to as the most trusted source. With that said, there is a dire need for transformation in order to come out on top of the game in a world of the Internet, AI, and unfortunately, crisis situations. We want to be the ones that people can rely on”, said Robert Šveb, General Director, Croatian Radiotelevision.

The conversation highlighted the need for transformation within PSM to meet contemporary demands while keeping its core values. Panelists addressed topics ranging from innovative programming and technological advancements to strategies for fostering audience engagement and trust. The panel highlighted the dual challenge of adapting to change while continuing to uphold the principles of democracy, transparency, and community service.