Leading independent distributor All3Media International has announced new milestones for IDTV’s global format phenomenon The Traitors. Now 30 territories have commissioned local format versions of the show with new deals announced in Ukraine and Mongolia.

In Ukraine, streaming platform Sweet.TV has commissioned and will produce the Ukrainian version of the format.

In Mongolia, The Traitors has been acquired by Hulegu Distribution for production by and broadcast on leading free TV EduTV, IPTV Univision and OTT LookTv. The Mongolian version marks The Traitors second commission in Asia, with an Indian adaptation set to launch on Prime Video.

Since its debut on RTL4 in the Netherlands in 2021, IDTV’s psychological reality competition has followed a remarkable trajectory, evolving into a global phenomenon. With its addictive gameplay—driven by treachery, deceit and betrayal—the show has captivated audiences worldwide, leading to adaptations across Europe, North America, Asia, Africa, Australia and New Zealand, with multiple returning series and companion shows also commissioned.

Louise Pedersen, CEO at All3Media International commented: “We are delighted to share The Traitors has reached these milestones, with 30 territories bringing local format versions to screen, over 35 adaptations commissioned and over 50 territories broadcasting episodes of The Traitors via tape sales. The Traitors’ rapid global expansion would not have been possible without all our brilliant production and broadcast partners, so congratulations to all! Beyond the screen, The Traitors thriving licensing program features award-winning games, bestselling books and the highly anticipated Immersive Experience.”

The Traitors tape sales also demonstrate the brand’s international appeal with numerous versions acquired across six continents. Tape sales include Canada’s Bell Media licensing five international versions including RTL’s Hungarian version (produced by Paprika Studios) as well as Australia, USA, UK and Canada acquiring the Asian Academy Creative Award-winning New Zealand version (produced by South Pacific Pictures).

The Traitors (Dutch title: De Verraders) was created and developed by IDTV in cooperation with RTL Creative Unit.