Telia Play in Lithuania has commissioned a local adaptation of Love on the Road, the reality dating format created by Tuvalu Media, distributor Primitives reports.

Telia’s version, locally titled Meile ant ratu (Love on Wheels), features three adventurous singles: Matas, Greta, and Simonas. Each embark on a road trip through the Baltics, encountering romance, roadblocks, and everything in between. Along the way, they meet four potential matches, but only one will join them at their dream destination — if love sparks along the way. The 8x60’ series launched on Thursday, July 24.

“Love on Wheels is a light-hearted mix of travel, adventure, and romance, designed for warm summer evenings. We want to bring viewers positive emotions, offer a glimpse into emerging relationships, and showcase the undiscovered beauty of the Baltic region. I believe this show will inspire weekend getaways as well as the courage to seek out love and new adventures,” said Vitalija Kibilde, Head of Telia Play.

“We’re thrilled to see Love on the Road brought to life on Telia Play in Lithuania, highlighting the format‘s ability to travel well. The relatable characters and genuine experiences make for a really fun summer watch,” said Emma Gosling, Format Sales & Acquisitions at Primitives.

Tuvalu Media is currently producing season 2 for NPO in the Netherlands which will air in November 2025.