Alter Ego Media announced a new partnership with egta, a top international trade body of multiplatform TV and audio businesses with more than 180 members and a presence in more than 40 markets around the world.

egta provides a unique network of experts to foster collaboration and engage with policy makers, driving the industry forward through cooperation, benchmarking and alignment on standards. Egta strives to be a knowledge-sharing and innovation hub for its members and the broader industry.

Recently, egta hosted the Senior Executives Academy 2025, which focused on maximizing the value of multiplatform TV’s ad inventory through future-proof trading and pricing strategies. Alter Ego Media’s participation in egta comprises a strategic step towards reinforcing the Group’s extroversion and its dynamic development, providing it with access to valuable know-how and international experience.

At the same time, the development ensures the Group’s active presence in decision-making centers for the future of commercial television in Europe, while reinforcing the company’s strategic positioning in the domestic and European advertising market.