Ay Yapım yesterday announced the appointment of Iñaki Vicente as Chief Content & Strategy Officer, Spanish & Portuguese Markets.

In this new role, Vicente will lead content strategy, development, and production for Spain and Latin America, including Brazil, consolidating Ay Yapım’s presence in the region.

With over 25 years of experience in the television industry, Vicente has held leadership positions at Chile’s top broadcasters, most recently serving as General Manager of Paramount Chile and Executive Director of Chilevisión, leaving the channel as the prime time ratings leader with the highest brand valuation in the market. Among his many achievements in the industry, he pioneered Turkish content in Latin America, sparking a phenomenon that spread throughout the region and Spain.

“We are delighted to welcome Vicente to Ay Yapım as Chief Content & Strategy Officer for the Spanish and Portuguese markets. His vision and international experience have been key to the success of Turkish drama in Latin America”, said Kerem Çatay, CEO of Ay Yapım. “Ay Yapım’s formats continue to attract strong international interest, with successful remakes produced or currently in development worldwide. As we expand our presence and produce original projects in Spanish- and Portuguese-speaking territories, Vicente’s leadership will be central to strengthening Ay Yapım’s position as a truly global production company.”

“It is an honor to join Ay Yapım, one of the world’s most prestigious production houses, whose content has captivated audiences in over 150 countries with stories that generate deep emotional connection,” said Vicente. “This alliance allows us to combine their creative excellence and know-how with the strength of our local markets to develop original content that has real impact through strategic partnerships.”

From his new position based between Chile and Turkey, Vicente will work directly with creative teams, broadcasters, and streaming platforms to identify opportunities for development, adaptation, and production of premium content throughout Ibero-America.