Keshet International has completed a seventh licensing deal for Master Class, Keshet’s internationally successful children's music talent show, to Alpha Cyprus for a new primetime local adaptation entitled Music School.

Originally created by Yoav Tzafir, Tamira Yardeni and Zvika Hadar for Keshet 12, Master Class is a feel-good musical talent show where children perform beloved classics in a supportive, uplifting environment. Mentored by leading artists, the country's most promising young singers develop their talent and confidence through weekly performances in a music school setting.

Salomé Peillon, Acting MD of Distribution of Keshet International, said: “With no eliminations and only positive feedback, Master Class is a family-friendly format that celebrates the joy of music, showcasing the innocence, courage and fresh interpretations that make these young performers so captivating. We are delighted to see this format being adapted by Alpha Cyprus and have no doubt Cypriot audiences will adore watching the children flourish as they get to follow their dreams.”

Petros Petrou, CEO of Alpha Cyprus, commented: "We are delighted to welcome Master Class to Cyprus and to the Alpha family as Music School. Alpha Cyprus continues to invest in strong partnerships with leading international format distributors, like Keshet International, enriching our schedule with high-quality entertainment.”

Andreas Vasiliou, Television Entertainment Manager of Alpha Cyprus, added: "Music School is a heartwarming, exciting and deeply human format that gives children from across Cyprus the opportunity to showcase their musical talent through an internationally recognized television brand. We look forward to sharing these unique musical moments with audiences during the upcoming television season."

This highly successful format has been produced locally in six territories prior to this license with Alpha Cyprus, including in Hungary (3 seasons for TV2), Uruguay (3 seasons for Teledoce), China (3 seasons for BTV), Greece (Mega), Slovenia (Planet TV), and Georgia (Rustavi). In Hungary, Master Class regularly ranked as the most-watched show of the week, peaking with a 30% average share (+88% on the channel average). While in China, the highly acclaimed series was ranked as one of the most watched shows in the country as well as being one of the most engaged TV shows on social media platform Weibo.