CEETV and NATPE today announce the top 3 finalists for the first ever format initiative PITCH & PLAY LIVE.

The selection committee consisted of: Pascal Dalton, Regional Sales Director, Formats: CEE at Endemol Shine Group; Nick Smith, SVP International Format Production at All3Media International; Noelia Nicolas, Director European Formats at CBS Studios International; Jordan Ryder, VP of Domestic & International Programming, NATPE and George R. Chakarov, CEO at CEETV, TVBIZZ Group.

Each format was evaluated based on three criteria: originality (how original is the idea for the format), universality (does the format idea show flexibility for changes and development) and internationality (does the format have the potential to be sold internationally). Тhe selection committee members reviewed each of the ten selected formats and voted in all three criteria with scores from 1 to 5. The final ranking was determined from the sums of all scores of the five selection committee members.

The top 3 finalist formats are: Best Offer (Osakond, Estonia) – a show where celebrities place personal items on a real-time online auction with the proceeds going to charity; Crack Them Up.Kids (Kvartal-95, Ukraine) - entertaining comedy gameshow where young participants win a prize if they make laugh the jury of two acclaimed and popular comedians; Pick the Right Box (Kvartal-95, Gaudi Studio, Ukraine) – a show where ordinary but unique people compete with celebrities in four categories: science, sports, singing and dancing.

The 3 finalist formats will be presented live by their creators in Budapest during the PITCH & PLAY LIVE session on Wednesday, June 29. The jury, consisting of Can Okan, CEO & President, ITV Inter Medya; Amos Neumann, COO, Armoza Formats and Girts Licis, Head of CEE, Formats & Content Development, Modern Times Group, will review the top 3 finalists and vote for one winner of the competition that will be announced at NATPE Budapest.

Here is the full ranking of the ten selected formats for PITCH & PLAY LIVE:

Crack Them Up.Kids (Kvartal-95, Ukraine) – 58 points
Best Offer (Osakond, Estonia) – 54 points
Pick the Right Box (Kvartal-95, Gaudi Studio, Ukraine) – 52 points
---
Teach Your Wife to Drive (UA Formats, Ukraine) – 50 points
Quizdom (Alpha TV, Greece) – 43.5 points
Christmas Fairy Tale (1+1 Production, Ukraine) – 43 points
Common Language (1+1 Production, Ukraine) – 39 points
Children Sing (Ilyin Georgy Borisovich, Russia) – 38 points
What and Why (Valius, Lithuania) – 35 points
Quiz Situation (Trigon Production, Croatia) – 34 points