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Amedia TV becomes Home of HBO in Russia with expanded multi-year deal
Leading Russian premium pay TV and SVOD platform Amedia TV and Home Box Office (HBO) have signed a new multi-year deal providing Amedia TV with the right to broadcast first-run HBO shows and HBO’s entire programming library, exclusively in Russia.
The deal makes AMEDIA Premium HD, consisting of Amedia Premium and Amedia Hit channels and SVOD service Amediateka, the HOME OF HBO beginning in July 2017. All new HBO TV series, films, documentaries, concerts and special events will also premiere in Russia on Amedia TV simultaneously with HBO releases in the US. Denis Gorshkov, CEO of Amedia TV Russia said: “Under our new relationship with HBO, Amedia’s status as the leader of premium pay television and SVOD in Russia and the CIS becomes paramount, guaranteeing premium content to our customers for years to come.” Charles Schreger, President, Programming Sales, HBO added: “Amedia TV has always been a leader and innovator in the premium space. Recognizing the aggregated value of HBO programming, Amedia TV is creating an unprecedented proposition for its customers.” RELATED
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