KABO International has licensed the classic entertainment gameshow format Who’s Who? to Latvian pubcaster LTV. Hosted by actress Zane Daudzina, the show is scheduled to premiere on LTV1 on October 28.

“LTV focuses on providing programming that inspires, educates and entertains and Who’s Who? is an engaging immersive game show that fulfils this remit. The format not only allows us to create a fun-filled interactive environment, but offers home viewers and the studio audience a clearer understanding of the broad range of hobbies and professions that actually exist in real life, whilst challenging any pre-conceived notions ,” said Sergejs Nesterovs, Member of Management Board, Content Strategy, LTV. “We are confident this feel-good game format will engage our viewers, and also showcase how active and creative the Latvian people are,” he added.

Who’s Who? already airs in numerous European countries such as France, Denmark, Canada, Italy, Portugal, Sweden, Norway, Greece, Turkey and Wales.

“We are very excited to see Who’s Who? launch in Latvia and on the LTV platform! It’s very rewarding to see localized versions of this versatile game format that has already attracted audiences in 11 countries to date and we look forward to it entertaining Latvian viewers for many months to come,” added Arabelle Pouliot-Di Crescenzo, Managing Director, KABO International.

Who’s Who?, originally created by Rose Bay Media UK, is an entertainment game show format where contestants must guess the occupation, talent or unique hobby of 6 strangers through Q&A’s, challenges and performances. They use intuition and deductive reasoning and put their prejudices aside, as the truth might be very surprising. With great interactive game play and a proven track record in 11 countries, Who’s Who? has been successfully produced as both a prime time entertainment show or as a cost-effective daily access primetime format