Armoza Formats announced today that leading Polish prodco Golden Media has acquired the local rights to new mentalism format Mind Blowing, which Armoza recently launched at MIPTV.

Three seasons of Mind Blowing have already aired in Israel, under the local name Invisible, to strong performances, with the series performing particularly well among the 25-54 key demo.

Mind Blowing (30’), the factual entertainment series from Art Media, follows celebrity mentalist Nimrod Harel as he takes viewers on a journey inside his mind and provides a rare glimpse behind the curtains of the supernatural world. For the first time on television, age-old secrets are revealed through the eyes of the master illusionist himself. Shot with special camera glasses, Mind Blowing enables viewers to watch incredible feats from the perspective of the mentalist, finally understanding the covert techniques that influence our subconscious and help him “read” our minds. Shot in one take and with no special effects, this is the only mentalism and magic show in the world in which the viewers can truly believe what they see, in a mind-blowing and magical experience.

Grzegorz Piekarski, President of the Board of Golden Media Polska, “I’m very happy that we can introduce this format to Polish broadcasters and viewers. The uniqueness of the show brings a new form of entertainment to the Polish TV market and is a great new experience and challenge for the production team.”

Avi Armoza, CEO of Armoza Formats, “Mind Blowing is the first show on television that truly gives a behind-the-scenes look into mentalism, providing a unique experience for viewers and we are thrilled that Golden Media will be bringing it to Poland.”