VICE Media content will continue be available on linear television in Russia and across Central and Eastern Europe for the first time after the youth-skewing media brand renewed its deal with Antenna Group.

VICE and Antenna first struck a deal five years ago covering Greece and Southern Europe and have now extended the deal. The renewed partnership will aim to continue to build the regional presence for VICE’s content, reaching significant audiences while driving continued growth of VICE’s global footprint. Antenna boasts a leading presence in Central and Eastern Europe and activities that span Western Europe, North America and Australia.

In addition to the existing territories of Greece, Romania and Serbia, Antenna will lead an expansion into Hungary, Bulgaria, Czech Republic, Slovakia, Slovenia, Croatia, Poland, Albania, North Macedonia (FYROM), Bosnia, Cyprus, Montenegro, the Commonwealth of Independent States (CIS), Estonia, Latvia and Lithuania.

Over 250 hours of VICE content annually will be distributed among Antenna’s network as part of the joint venture, now renewed through 2024.

“Our successful joint venture with Antenna has enabled VICE to expand into an area of the world where content made by young people isn’t widely available beyond our offering, said Dominique Delport, president international, VICE Media Group. “With production and distribution in the region, the VICE audience continues to expand, inform and influence our global content, especially our local coverage of the region. In the past year, our locally produced content has received more than 30 awards in the region. We are excited to see continued growth and reach as a result of the innovative partners we have in Antenna.”

Jonathan Procter, group managing director of Antenna Group added; “Our partnership with VICE has proved itself and we are delighted to extend the joint venture significantly. VICE has a unique appeal and is a magnetic attraction for young audiences. We bring complementary strengths and have built large audiences for VICE very quickly. Through our Amplifier unit, we provide a one stop destination for digital companies that want to expand into Central and Eastern Europe and scale up quickly and successfully.”