BBC Studios announced yesterday the expansion of its partnership with Prime Video, launching BBC Player as a subscription channel in Spain and Poland, with Switzerland following on December 3. The agreement builds on BBC Player’s existing availability on Prime Video in Germany and Austria, and extends its distribution across Europe to reach new audiences.

Arran Tindall, President EMEA, Global Channels and Streaming at BBC Studios, said: “Expanding the partnership with Prime Video is our next step in growing BBC Player across Europe. It brings our world-class content to audiences in three more markets through a significant streaming and content discovery platform, and supports our ambition to build a larger digital business alongside our existing linear channels.”

In Poland, within the first few months of launch, BBC Player will also bring together on-demand programming and live channels for the first time in the market. Subscribers will be able to watch live streams of BBC First, BBC Brit, BBC Earth, BBC Lifestyle and CBeebies alongside the on-demand content on BBC Player.

BBC Player is currently available through partnerships in ten EMEA markets, including Germany, Austria, Spain, Poland, Greece, Turkey, and Czechia. The expanded Prime Video agreement adds another way for viewers to subscribe in Spain and Poland and brings the service to Switzerland for the first time. BBC Studios and Prime Video have ambitions to extend the partnership to further territories.

As a further development to BBC Studios streaming strategy, BBC Player is also being prepared as a bespoke version specifically for global airline partners, extending access to its content portfolio to audiences while traveling. Launching in early 2027.